3 Ways to Boost Online Customer Engagement

Engaging with your customers online is an essential way to boost brand loyalty and grow business in today’s marketplace but many small business owners find it difficult to do.

Most of the time, they just know what to do. In this post, I'll share three proven ways to boost your online customer engagement so you can take your small business to the next level.

1. Create Valuable Content

When engaging with your customers online, make sure you’re sharing valuable information that makes your ideal customer’s life better. Creating quality blog articles and social media content that educates and strikes a chord with your audience’s interests are a few great places to start. When you help solve your customer’s problems, they’ll be more likely to trust you and want to do more business with you.

2. Respond to Customers

Have you ever messaged a business and not heard back? It doesn’t leave you feeling very good. You want to make sure you’re business is providing excellent customer care online for your customers as much as you are offline. Nowadays, customers want to be able to easily connect and buy from you online. If you receive an email submission from your website, respond back quickly. When a customer reaches out to you on social media, make it a point to promptly reply to comments, messages, reviews, and posts that you’re mentioned in. These are excellent ways to show you’re listening and care about your customers and their communities.

3. Have One Clear Call-to-Action

There’s nothing more frustrating than a passive business making your guess where to go and what to do in order to buy from them. To help your customers avoid that frustration, create one clear and simple way to respond and buy from you online and repeat it often throughout your website and digital marketing channels. It should be the obvious way to buy from you (it could be to call, submit a form, sign up, enroll, etc.). When you give people a clear and easy path to follow, they’ll take it. You’ll not only boost engagement online but you’ll also boost your revenue.

Now you have three ways to easily boost online customer engagement online so you can do better business.

Do you want more FREE ways to boost engagement? Download 3 Things You Didn’t Know Your Website Was Missing now!