4 Reasons Why Your Small Business Should Start Blogging

If you’re like most small business owners, you’re overlooking a highly-effective tool for creating new leads: Blogging.

I’ll let you in on a little marketing secret: if you’re not blogging, you’re missing out on a ton of leads and opportunities to grow your business.

In this article, I’m going to share with you why adding an active blog to your small business website is a wise investment.

young man browsing a website from his smartphone

1. Increases Website Traffic

As opposed to simply having an informational website that sits still, a website with a well-crafted blog gives people new reason to visit your site over and over again.

Your blog articles can also be shared to other marketing channels and attract traffic back to your website. Once people are on your website they are just one click away from discovering and buying your products & services.

Google search result for "analytics" on a smartphone

2. Improves Your SEO

95% of internet users never scroll past the top search results. Search engines, like Google and Bing, are always looking for new content from your website to index.

If your website isn’t growing, search engines will have limited content from you to pull from for their users’ search results. Regularly posting quality articles that are optimized for search engines will improve your website’s SEO and perform higher in search rankings.

local business owner shooting a video in a library

3. Builds Credibility

Customers want to do business with companies they trust. Publishing valuable content through your blog helps build trust and credibility and shows that you are the authority in your industry and local area.

When you build trust and have articles worth sharing, people will want to spread the word. Your articles can be easily shared to social media, forwarded in emails, pasted into messaging apps, and so on. That’s free marketing!

customers sitting and checking phone after shopping

4. Reaches New Customers

Every time you add a new blog article to your website it’s like adding a new front door to your business! Someone who doesn’t yet know about your business could discover you by searching online for a topic you’ve written about.

So even when people aren’t going directly to your website they can still discover you through your blog. The best part, your blog can attract new visitors who are already interested in what you offer. With just a few clicks, they could become a paying customer!

Start blogging and it’ll be like adding a secret weapon to your marketing arsenal.

Most small business owners don’t have the time or SEO skills to grow their blog. I designed a simple plan that gives them custom-written, optimized articles for their blog every month so they can grow business.