4 Reasons Why Your Small Business Should Start Blogging
If you’re like most small business owners, you struggle to get people to your website.
I’ll let you in on a little marketing secret that’ll help your struggle disappear and attract new organic visitors: blogging is a powerful marketing weapon any small business can use to generate additional organic traffic.
That’s right, if you’re not blogging, you’re actually missing out on lead opportunities. That keeps you stuck. I don’t want that for you.
Your business website should help you grow your business so you can thrive, not feel stuck. Here are 4 reasons why your small business should start blogging.
1. You Increase Your Website Traffic
Most small business websites are launched and left static. A static website doesn’t receive as much website traffic as a growing website that’s updated regularly. Blogging is something you can do about that. In fact, a blog increases website traffic by up to 6x.
A well-crafted and growing blog gives search engines new content to index regularly. When someone searches for something you’ve written about, search engines can generate your article as a result.
In addition, your blog articles can also be integrated into your other marketing channels and strategically used to direct additional traffic back to your website. You can continually entice your audience to come back to your website over and over again. When you increase your website traffic you increase leads and revenue.
2. You Improve Your SEO
95% of internet users never scroll past the top search results so getting your small business onto page 1 on search engines is a big deal. That might feel impossible to you but that’s where a blog can help.
Think of your business as having its own digital fingerprint. Once search engines, like Google and Bing, index your website they know who you are and what you do. If your website stays small, your digital identity stays small and, like being a small fish in a large pond, you struggle to get noticed.
An active blog with a good search engine optimization (SEO) strategy helps your website grow in size and helps you stand out of the crowd, reaching more people beyond your walls. And who doesn’t love to get noticed?
3. You Build Credibility
Companies with a professional website design and an active blog are quickly seen as more trustworthy than companies with a stale, static website.
Blogging is a great way to earn people's trust quickly. When visitors see you're regularly writing and sharing new content that’s useful to your audience, they'll not only be impressed with how in tune you are with your customers, but will also view you as a leading voice in your industry and local area.
4. You Reach New Customers
Every time you add a new blog article to your website it’s like adding a new front door to your business! Someone who doesn’t yet know about your business could discover you by searching online for a topic you’ve written about. A blog can attract new organic visitors who are already interested in what you offer. So even when people aren’t searching directly for your business they can still discover you through your blog.
Blogging is a not only a wise investment for your small business, it’s a magical fuel that can power your entire marketing strategy.
These 5 benefits will all help you grow your business — one rises above the rest and makes your investment worthwhile.