What Is Social Listening and Why Is It so Important?

When diving into the world of social media you’ll most likely come across the term social listening. In this post I’ll share what social listening is and why it is important for your small business.

two people monitoring social media activity

What Is Social Listening?

Social Listening is an aspect of Social Media Management that monitors and engages in online conversations happening around your business. It involves identifying what your customers are saying about your brand as well as what others are saying about your industry.

Business connecting with real customers

Why Is Social Listening Important?

Businesses that proactively "listen" to what's being said about their brand across the web can identify and create new opportunities to engage with new and existing customers. In addition to inviting people into the sales process, social listening also protects your brand’s online reputation and allows your business to provide exceptional social customer care.

Trying to manage social media yourself is overwhelming. Your time is valuable.

business meeting planning targeted content

How Can Social Listening Help My Business?

Social listening helps to see the bigger picture of your business’ online reach. It allows your business to respond to questions or comments from your customers even before they ask them. This proactive approach can be used to create content targeted to more people who may be interested in your products or services.

What steps do you need to take to make social listening work for your business?