3 Ways to Make a Great First Impression Online

You never get a second chance to make a first impression

It only takes about 50 milliseconds (ms) (that's 0.05 seconds) before someone decides if they’ll stay or leave your website.

In this article, I’m going to show you 3 proven ways to make a great first impression online so you can attract more customers and get people to notice your small business.

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1. Talk About Your Customer’s Problems

Too often, small business owners make the common mistake of talking about themselves. It happens offline and it’s especially obvious online on their website, in emails, social media posts, and in all of their marketing materials. Once you see it, it’s hard to unsee.

Talking about you and your story might feel like the natural thing to do but that’s not what actually resonates with people.

Here’s the reason why: the story isn’t about you, it’s about your customers.

Talking about yourself doesn’t solve their problems. People come to you with a problem expecting your products or services to solve that problem. Are you telling them you understand their problems or are having problems of your own? Do you demonstrate your ability to solve their problems? Is your company's narrative more about you or your customer’s problems?

Start talking about your customers and their problems and you’ll see a major shift in how people connect and engage with your brand.


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2. Get a Revolutionary New Website

Do you like websites that force you to sift through an enormous amount of confusing information, inside jargon, or clunky design? Do you typically click back out of those sites and move on to find a more clear website? You want to know why we do that? It’s because in our brain, clear equals more credible and we all trust businesses that have a clear and credible website.

Now, go look at your own website. How are you being looked at from the outside?

Websites that are cluttered, overwhelming, and outdated push people away. If you want to make a great first impression online, you need a revolutionary new website that gives you clear messaging, a clutter-free design, is optimized for modern search engines and technologies, and is easy to use on any device.


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3. Give Something Away on Your Website

You might feel like giving something away might hurt sales but that’s not true. When you give something away that’s valuable, you actually gain more trust and draw people in.

By giving something away, you create an opportunity to get people interested in your products and services while keeping the stakes low.

Here are a few quick ideas to get you started:

  • Start a business blog

  • Share a free resource or pdf download

  • Give out a discount in exchange for an email

  • Anything else that makes sense with your brand's marketing strategy.

Remember this, be genuine and generous. Have an open hand and truly give something of value away without expecting anything in return. You’ll be a better leader, build trust and loyalty, and will likely increase profits.

Follow these tips to make a better impression online. If you really want to make a great impression online and grow your business then get a new website from Huson Creative.

 
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