3 Ways to Make a Great First Impression Online
How do you know if your small business is making a good first impression online? The answers might surprise you.
In today’s article I’m going to show you 3 ways to make a great first impression online so you can attract more customers and get people to notice your business.
1. Talk About Your Customer’s Problems
Most small businesses make the common mistake of talking about themselves. On their website, in emails, social media posts, and all of their marketing materials.
You may want to talk about yourself because you feel like you have a story to tell and think people want to join your story but that’s not what actually resonates with people. Here’s why: the story isn’t about you, it’s about your customers.
Talking about yourself doesn’t solve their problems. They are coming to you with a problem expecting your products or services to solve that problem. Are you showing them you understand their problems? Do you demonstrate your ability to solve their problems? Is your company's narrative more about you or your customer’s problems?
Start talking about your customers and their problems and you’ll see a major shift in how people perceive and engage with your brand.
2. Have a Modern Website
Do you like visiting websites that force you to sift through an enormous amount of confusing information, inside jargon, or clunky design? Don’t you typically click back out of those sites and move onto the next?
Now, go look at your own website. Are you making people do that same thing?
You can’t make a good impression if your website is cluttered, overwhelming, and outdated. You need to have a website that has clear messaging, a clutter-free design, is optimized for modern search engines and technologies, and is easy to use on any device. You’ll not only make a great first impression, you'll give yourself an edge against the competition.
3. Give Away Value
You might feel like giving away value will hurt sales but that’s not true. When you give away value you actually draw more people in.
If you give away value without expecting anything in return you build trust and confidence, which can end up leading to more sales.
There are many ways to give away value: through your business blog, social media posts, a free pdf download, or anything else that makes sense with your brand's marketing strategy.
Follow these tips and you’ll make a great first impression online. If you really want to grow your business then get a new website from Huson Creative. With a website from Huson Creative, you’ll be able to market your small business online smarter, increase your revenue, and build the business of your dreams.