3 Ways to Make a Great First Impression Online
Many small businesses make their first impression to potential customers without even realizing it. When people come across your business online they quickly decide whether or not they want to do business with you based on what they see.
Here are 3 ways that your small business can make a great first impression online:
1. Talk About Your Customers
As a small business owner you have a story to tell. You started the business because you saw a need and wanted to fulfill that need within your community. It’s tempting to want to talk about ourselves but that’s not what actually resonates with people.
It sounds like a no-brainer but many businesses all too often fail to acknowledge the real star of the show: the customer.
Instead of boring people to death by talking yourself, remind people that your story is really about them and making their life better. Do this on your website, in your emails, and anywhere else you have a presence on and offline. After all, they are why you do business. When the customer’s happy, you’re happy. And who doesn’t love feeling happy?!
2. Have a Professional Website
Trying to make your own website or having a friend make one for you who doesn’t grasp today’s technology and online standards will literally cost you thousands of dollars in business.
Having a modern and professional website that’s designed for today’s users will attract customers and give you an edge against the competition.
One important aspect of your website design to look at is to make sure that it is mobile friendly. More people now use their smartphones to search and view websites than desktops these days.
Because of this, every website I design is responsive, meaning that it adapts to any screen size. This ensures that my client’s customers have a smooth and positive experience while using their website, no matter which device they’re using. The world has gone mobile. Make sure your business does too!
3. Post Regularly to Social Media
Social media now plays a key role in today’s business world. Companies of all sizes have learned that they can connect and engage with customers in a way that was never available before.
Posting regularly and consistently keeps your small business actively engaged with your audience and shows prospective viewers that you care and are in tune with your customers.
Businesses can quickly succeed or fail in making a great first impression online within seconds of being viewed by potential customers. Follow these tips and don't give people reason to move on to your competitors!