3 Ways to Make a Great First Impression Online
Many small businesses make their first impression to potential customers without even realizing it. When people come across your business online they quickly decide whether or not they want to do business with you based on what they see.
Do these 3 things and you won't just make a great first impression, you'll increase revenue.
1. Talk About Your Customers
A common mistake most small businesses are making, probably without even realizing it, is they are talking about themselves. On their website, in emails, and anywhere else they have a presence online.
It’s tempting to want to talk about ourselves and our story but that’s not what actually resonates with customers. Here’s why: talking about yourself doesn’t solve their problems. They are looking at you to see if you have what it takes to make their life better. Are you telling them?
Talk about your customers and their problems and you’ll start seeing a shift in how people perceive and engage with your brand.
2. Have a Professional Website
There’s nothing worse than visiting a business’s website only to be forced to sift through an enormous amount of confusing information, inside lingo, and clunky design. Most of the time, we’ll quickly click back out and move on.
Usually someone has tried making the site themselves or has trusted another person or company who doesn’t have a proven framework for designing a modern, wire-framed website with messaging that increases revenue. When you trust someone who is guessing, it will end up costing you thousands of dollars in business.
Investing in a professional website that has a clear message and is designed for today’s users will attract the right customers and give you an edge against the competition.
3. Give Away Value
You might feel like giving away too much will hurt sales but that’s actually not true. When you give away value you attract more people and build trust and confidence which actually leads to more sales.
You can give value away in many ways: through your blog, social media, a free pdf download, or anything else that makes sense with your brand and marketing strategy. Become a brand that’s known for being generous!
Businesses quickly succeed or fail in making a great first impression online within seconds of being viewed by potential customers. Follow these tips and don't give people reason to move on to your competitors!