5 Signs You Need Help with Social Media
Don’t know if social media is working for your business? In this post I'll share some simple ways to identify if you need help with social media.
1. Stale Feed
Was your last post three months ago? Are your posts mostly self-promoting? Posting hardly at all? In order to stay top of mind and engaged with your online audience, both consistency and fresh content that connects with your community are necessary.
Customers are more likely to stay engaged with businesses that are active on social media. Give people reason to follow your profiles and interact with your business.
2. No Plan or Strategy
A huge part of social media is having a plan. If you don’t have a strategy and aren’t planning ahead, it can be very easy to get overwhelmed.
Weeks or even months can easily go by without realizing it. Having a strategic plan for your social media helps your business reach customers and have the most impact.
Running a business is hard. Don’t be overwhelmed. Your time is valuable.
3. Using Only One Platform
You may try to save time by using only one social media platform, but your customers may actually be spending time on other platforms that your business is not utilizing. As of 2017, internet users had an average of 7.6 social media accounts. Are you reaching your community?
Diversifying your presence across multiple platforms ensures that your customers are seeing your business regularly and staying up to date with what’s going on.
4. Working Extra Hours to Keep Up
Most small business owners struggle to keep up on their social media. I created a simple plan that helps their companies stay engaged online so they can focus on growing their business.
If you find yourself posting to your business' social media while laying in bed at night, or while on your lunch break, then that’s a huge clue that you need to help with social media.
5. An Inexperienced Person Is in Charge
Your online brand reputation is vital in today’s business world. Putting a friend, relative, intern, or staff member in charge who doesn’t have experience is risky and unprofessional.
Having a dedicated social media manager with professional experience will help to maintain a positive and professional reputation online.
Are you struggling to keep up on your social media? Do you identify with some or all of these signs?