5 Signs You Need Help with Social Media
Don’t know if social media is working for your business? In this post I'll share some simple ways to identify if you need help with social media.
1. Stale Feed
Was your last post three months ago? Are your posts mostly self-promoting posts? Not posting hardly at all? In order to stay top of mind and engaged with your online audience, both consistency and fresh content that connects with your community are necessary.
Customers are more likely to stay engaged with businesses that are active on social media. Give people reason to follow your pages and interact with your content!
2. No Plan or Strategy
A huge part of social media is coming up with a strategy. If you aren’t planning ahead, it can be very easy to get overwhelmed with posting.
Weeks or even months can easily go by without realizing it. Having a plan for your social media helps your business reach customers and have the most impact.
3. Using Only One Platform
You may try to save time by using only one social media platform, but your customers may actually be spending time on other platforms that your business is not currently utilizing. As of 2017, internet users had an average of 7.6 social media accounts. Are you reaching your community?
Diversifying your presence across multiple platforms ensures that your customers are seeing your business regularly and staying up to date with what’s going on.
4. Working Extra Hours to Keep Up
We understand that you are busy. You have a million plates in the air and not enough hands to hold everything. Time is precious.
If you find yourself posting to your business' social media while laying in bed at night, or while on your lunch break, then it may be a clue that you need to get help with social media.
5. An Inexperienced Person Is in Charge
Your online brand reputation is vital in today’s business world. Putting a friend, relative, intern, or staff member in charge who doesn’t have experience or a plan is risky and unprofessional.
Having a dedicated social media manager who is experienced in helping other small businesses like yours will help to maintain a positive and professional reputation online.
Are you struggling with any of these with your business’ social media?