5 Signs You Need Help with Social Media
One of the best ways to market your new small business website is by using social media. But if you are like one of the thousands of small business owners who is trying to handle social media themselves, you’ll understand the frustrations that come along with maintaining your business’ social media presence. How do you know when it’s time to get additional help and support?
In this post I'll share the 5 signs to look for so you can avoid going in the wrong direction with your social media and stay focused on growing your business.
1. Stale Feed
When was your last post? Three weeks ago? Three months ago? Last year? In order to stay in the feed (and on your customers’ minds) you need to be posting regularly and consistently to your social media channels.
People are more likely to engage with small businesses that are actively posting on social media. Post regularly and give your customers a reason to follow your profiles and engage with your business.
2. No Plan or Strategy
“I don’t know what to post.” This is probably the most common frustration I here from small business owners who try and post themselves.
A huge part of having a successful social media presence is starting with a unique plan and strategy for your unique business. Without a comprehensive strategy, you end up just taking shots in the dark. That simply doesn’t work. And when that doesn’t work, you get quickly get overwhelmed. When you’re overwhelmed, you tend to put off sitting down to post. Weeks or months can easily go by without your customers hearing from you or seeing you. Your chance for sales goes way down and your confidence tanks.
With the right social media plan and strategy you’ll align your social presence with your business goals, have outrageous confidence, and have a more impactful connection with your audience.
3. Using Only One Platform
Just posting to one social platform might save you a little bit of time in the moment but you are significantly limiting your reach to your audience.
Your customers are most likely spending time on multiple platforms and if your business doesn’t have a presence on those channels too, you’re missing out. As of 2017, internet users had an average of 7.6 social media accounts. So, are you actually reaching your customers (and potential customers)?
Get your business active on multiple social platforms so you can get your message out to your audience, no matter which platform they are on.
4. Working Extra Hours to Keep Up
Trying to come up with posts while laying in bed at night or while on your lunch break is a huge clue that you need help with social media. Self care is so important, especially as a small business owner. If you don’t know how to give yourself the space to “turn it off” you’ll end up getting burned out. You don’t have to get burned out just because you’re trying to keep your social channels updated.
If that’s you, don’t worry. You’re not alone. Most small business owners struggle to post regularly to social media. I created a plan that helps their companies stay engaged so they can grow business.
5. An Inexperienced Person Is in Charge
Your brand’s online reputation is vital in today’s business world. Putting a friend, relative, intern, or staff member in charge who doesn’t have professional social media management experience is unprofessional and risky. Would you want an inexperienced “tax pro” to do your taxes?
Get a trusted social media manager in your corner who has extensive professional experience, uses today’s best practices and strategies, knows how to navigate unforeseen situations, and puts your business on the right track with social media. You’ll be better positioned to maintain a positive and professional reputation online and you’ll get peace of mind knowing your social media is being done right.
Are you struggling with social media?