How to Make a Great First Impression Online
Many small business owners make their first impression to customers without even realizing it! A customer will quickly decide what they think of your business by searching online, previewing your social media profiles, and checking out your website.
As I like to say, “you can only make a great first impression once”. Here are 3 ways that your small business can make a great first impression online:
Bring Your Story Online
Small business owners always have a story to tell! You started the business because you saw a need and wanted to fulfill that need within your community. Engaging with your customers in person can be easy because you are right there: your staff, your brand, and your product are all factors that help a customer decide to work with you. However, making a great first impression online can often be more difficult as you strive to transcend that same overall feeling across the web.
As you bring your story online, it's important to clearly communicate who you are, what you do, and what makes you unique. Create and maintain consistency in branding and speak your brand's specific style and voice so that no matter where people discover you online, they are getting the same message and positive impression. Telling your story online helps build professionalism and trust while showcasing your amazing business!
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Have a Professional Website
A modern and professional website that is skillfully crafted and easy for visitors to use will attract and engage more customers and give you an edge against the competition. It also allows you to showcase your business while communicating your values and voice all at the same time. One important aspect of having an effective website is ensuring that it's responsive so that it looks (and works!) great on any device. 57% of customers view websites on their mobile device rather than on their desktop. The world has gone mobile. Make sure your business does too!
Social media now plays a huge role in today’s business world. Companies have learned that they can connect and engage with customers in a way that was never available before! Getting your business established on multiple social media platforms not only makes it easier for people to discover you but also keeps your business on your customer’s minds throughout each week. It’s vital to stay consistent and actively engage with your existing social media community. This shows people who come across your profiles that you are listening and care about your customers.
Give away valuable content that’s related to your products/services and improves your customer’s lives and don’t forget to know when to provide opportunities to purchase too! (Be careful not oversell. A good balance keeps the trust!)
Businesses can quickly succeed or fail in making a great first impression online within seconds of engaging with a potential customer. Creating an active online presence that’s easy to discover is important in being approachable to customers. Follow these tips and don't give potential customers reason to move on to your competitors!