How to Make a Great First Impression Online
Many small business owners make their first impression to customers without even realizing it! A customer will quickly decide what they think of your business by searching online, viewing your social media channels, and checking out your website. Here at Huson Creative, we try to keep in mind that “you can only make a great first impression once”.
Here are 3 ways that your small business can make a great first impression online:
Bring Your Story Online
Small business owners always have a story to tell! You started the business because you saw a need and wanted to fulfill that need within your community. Engaging with your customers in person can be easy because you are right there: your staff, your brand, and your product are all factors that help a customer decide to work with you. However, making a great first impression online can often be more difficult as you strive to transcend that same overall feeling across the web.
As you bring your story online, it's important to clearly communicate who you are, what you do, and what makes you unique. Create and maintain consistency in branding and speak your brand's specific style and voice so that no matter where people discover you online, they are getting the same message and positive impression. Telling your story online helps build professionalism and trust while showcasing your amazing business!
Need help making a great first impression online? Try adding Huson Creative to your small business team today.
Have a Modern Website
A modern website that is skillfully crafted and easy for visitors to use will attract and engage more customers and give you an edge against the competition! It also allows you to showcase your business while communicating your values and voice all at the same time. One important aspect of having an effective website is ensuring that it's responsive so that it looks (and works!) great on any device. 57% of customers view websites on their mobile device rather than on their desktop. The world has gone mobile. Make sure your business does too!
Social media now plays a huge role in today’s business world. Companies are learning that they can connect and engage with customers in a way that was never available before! Having your small business established and active on the social media platforms that matter is important in being able to reach potential customers. Part of making a great first impression to customers is to be actively engaged with them on social media and provide not only opportunities for them to purchase, but also valuable content that will connect with them and your community.
Businesses can quickly succeed or fail in making a great first impression online within seconds of engaging with a potential customer. Creating a relevant and active online presence for your business is important in relating to customers. Follow these tips and don't give potential customers reason to move on to your competitors!