4 Reasons Why Your Small Business Should Be Blogging

You may not think twice about having a blog for your small business. Today I’ll be sharing four reasons why your small business should be blogging and how it can create huge opportunities for business.

young man browsing a website from his smartphone

1. Increase Website Traffic

As opposed to simply having an informational website that sits still, a website with a well-crafted blog gives people new reason to visit your site over and over again!

Your blog articles can also be shared to other marketing channels and be used to pull people back to your website. Once people are on your site they are more likely to click around, discover more about your business, and even purchase the products or services you offer.

Google search result for "analytics" on a smartphone

2. Improve Your SEO

Search engines, like Google and Bing, are always looking for new content on your website to index. If your website isn’t growing, these search engines will have limited content from your domain to pull from for their users’ search results.

Posting quality articles regularly, and implementing a search engine optimization (SEO) strategy alongside your blog, is a great way to improve your SEO and perform higher in search rankings. This is important because over 95% of us internet users never scroll past the top search results!

(Pro tip: Remember that quantity AND quality is key when blogging!)

local business owner shooting a video in a library

3. Build Credibility

Customers want to do business with companies they trust. When you build content around your audience’s needs, interests, and pain points it shows you care, are in tune with your customers, and are the trusted authority in your industry and local community.

When you’re able to build that kind of trust and have articles worth sharing, people will want to spread the word. Your articles can be shared to social media, forwarded in emails, pasted into messaging apps, and so on. That’s free marketing, baby!

customers sitting and checking phone after shopping

4. Reach New Customers

Every time you add a new blog article to your website it’s like adding a new front door to your business!

Someone who doesn’t know your business yet may discover you by searching online for a topic you’ve written about. Although they may not have found your business by a direct search, your blog articles can help attract visitors who can then be converted into customers.

Business owners rack their brains trying to think up new ways to attract more customers. I designed a painless process that gives reason to visit their website over and over again so they can increase website traffic and revenue.