4 Reasons Why Your Small Business Should Be Blogging

You may not think twice about having a blog for your small business. Today I’ll be sharing four reasons why your small business should be blogging and how it can create huge opportunities for new business.

young man browsing a website from his smartphone

1. Increases Website Traffic

As opposed to simply having an informational website that sits still, a website with a well-crafted blog gives people new reason to visit your site over and over again!

Your blog articles can also be shared to other marketing channels and be used to pull people back to your website. Once people are on your site they are more likely to click around, discover more about your business, and purchase the products or services you offer.

Google search result for "analytics" on a smartphone

2. Improves Your SEO

Search engines, like Google and Bing, are always looking for new content on your website to index. If your website isn’t growing, these search engines will have limited content from your domain to pull from for their users’ search results.

Posting quality articles regularly, along with an integrated search engine optimization (SEO) strategy, is a great way to improve your SEO and perform higher in search rankings. This is important because over 95% of us internet users never scroll past the top search results!

local business owner shooting a video in a library

3. Builds Credibility

Customers want to do business with companies they trust. When you build your blog and content around your audience’s needs, interests, and pain points it shows you care, are in tune with your customers, and are the trusted authority in your industry and local community.

If you build that kind of trust and have articles worth sharing, people will want to spread the word. Your articles can be easily shared to social media, forwarded in emails, pasted into messaging apps, and so on. That’s free marketing, baby!

customers sitting and checking phone after shopping

4. Reaches New Customers

Every time you add a new blog article to your website it’s like adding a new front door to your business! Someone who doesn’t know your business yet could discover you by searching online for a topic you’ve written about.

So even when people are not seeking out your business directly, your business blog helps attract new visitors who are interested in what you offer. The chance of them converting into a paying customer just went way up.

Small business owners rack their brains trying to think up new ways to attract more customers. I designed a painless blogging process that attracts new visitors so they can increase website traffic and revenue.