4 Reasons Every Small Business Should Be Blogging

You may not think that it’s important for your small business to have a blog, but the reality is: it absolutely is! Today I’ll be sharing four reasons why you should consider adding blogging into your marketing plan.

young man browsing a website from his smartphone

1. Bring Customers Back to Your Website

A well-crafted blog that is educational, interesting, and even a bit entertaining can help increase traffic to your website. Having an active blog gives reason for customers to visit your website over and over again!

Once people are on your site they are more likely to click through and purchase the products or services you offer.

Google search result for "analytics" on a smartphone

2. Improve Your SEO

Search engines are always looking for new content on your website to index. If your website isn’t growing, search engines will have limited content to bring up in their results for people searching for the products or services you offer.

Publishing blog articles regularly, that are optimized for search engines, provides new site content for indexing and more opportunities to rank higher in search results. This is important because over 95% of us internet users never scroll past the top search results!

(Pro tip: Remember that quantity AND quality is key when growing your website!)

local business owner shooting a video in a library

3. Build Credibility

Customers want to do business with those in their area who have a proven track record. Posting articles helps establish your business as an authoritative source in your industry and local area.

Provide valuable information online to show that you are the expert and build trust within your local community.

Need a business website with an active blog? Try adding Huson Creative to your team and get a big online presence on a small business budget.
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4. Reach New Customers

Every time you add a new blog article to your website it’s like adding another front door to your business! Someone who doesn’t know you exist may discover you by searching for a topic you’ve written about.

Although they may not have found your business by a direct search, a well-written blog article can convert visitors into customers!

What moves are you making to start blogging for your business?