4 Reasons Every Small Business Should Be Blogging

You may not think twice about having a blog for your small business. If you’re not blogging you’re missing out on huge business opportunities. Today I’ll be sharing four reasons why your small business should be blogging today.

young man browsing a website from his smartphone

1. Bring Customers Back to Your Website

A well-crafted blog that is educational, interesting, and even a bit entertaining can help increase traffic to your website. Having an active blog gives reason for customers to visit your small business website over and over again!

Once people are on your site they are more likely to click around, discover your small business, and purchase the products or services you offer.

Google search result for "analytics" on a smartphone

2. Improve Your SEO

Search engines are always looking for new content on your website to index. If your website isn’t growing, search engines will have limited content from your brand to pull from.

Publishing blog articles regularly, that are optimized for search engines, provides new site content for indexing and more opportunities to rank higher in search results. This is important because over 95% of us internet users never scroll past the top search results!

(Pro tip: Remember that quantity AND quality is key when blogging!)

local business owner shooting a video in a library

3. Build Credibility

Customers want to do business with local companies who have a proven track record. Posting relevant articles helps establish your business as the authoritative source in your industry and local area.

Providing valuable content and an active blog presents you as the expert and builds trust within your local community.

Is your business difficult to discover online? Is your current website not getting the results you hoped for? Your outdated website could be costing your business loads of money. It doesn’t have to be that way. read more.

customers sitting and checking phone after shopping

4. Reach New Customers

Someone who doesn’t know your business yet may discover you by searching for a topic you’ve written about. Although they may not have found your business by a direct search, a well-written blog article can convert visitors into customers.

Every time you add a new blog article to your website it’s like adding another front door to your business!

Are you struggling to use your blog to land more leads. Your business is missing out on opportunities to get discovered by people who want to buy what you offer. I created a simple way for small businesses to have an active business blog, increase their revenue, and change lives along the way. If you have a Squarespace website for your small business and are interested in attracting more website visitors request an invitation for Blogging for Business.